Marketing
The study of marketing concerns all activities related to the marketing and distribution of goods and services from producers to consumers. Areas of study include but are not limited to customer behavior, product development, pricing policies, institutions and channels of distribution, advertising, sales promotion, and the management of marketing to provide for profitable and expanding businesses.
The marketing curriculum endeavors to provide the business community with broadly trained men and women who can approach problems with a clear understanding both of marketing and of the interrelationships between marketing and other functions of the firm. Students planning careers in marketing management, advertising, sales, sales management, retailing, wholesaling, marketing research, or distribution normally major in marketing and then may pursue within the curriculum a modest degree of specialization in the area of their vocational interest.
Marketing Requirements
All of the following courses have prerequisites and require admission to the School of Business. Prerequisites for 300-level and 400-level courses are strictly enforced. Senior standing and Integrative Core are prerequisites for all 400-level Business courses. Some elective courses are offered on a limited basis. See a Kelley School of Business academic advisor for details concerning these and other requirements.
Required Business Courses (6 credit hours)
- BUS M303 (3 cr.) Marketing Research
- P: Kelley admit, I-Core
- BUS M450 (3 cr.) Marketing Strategy and Policy
- P: Kelley admit, I-Core, BUS M303, one 400 level marketing course, and senior standing
Electives: Choose 4 from the following list (12 credit hours)
- BUS M405 (3 cr.) Buyer Behavior
- P: Kelley admit, I-Core
- BUS M407 (3 cr.) Industrial Marketing
- P: Kelley admit, I-Core
- BUS M415 (3 cr.) Adverstising and Promotion Management
- P: Kelley admit, I-Core
- BUS M426 (3cr.) Sales Management
- P: Kelley admit, I-Core
- BUS M402 (3cr) Marketing Channels
- P: Kelley admit, I-Core (Hybrid/on-line)
- BUS M412 (3 cr.) Physical Distribution Management
- P: Kelley admit, I-Core
- BUS M419 (3 cr.) Retail Management
- P: Kelley admit, I-Core
- BUS M401 (3cr.) International Marketing
- P: Kelley admit, I-Core
- BUS P320 (3cr.) Supply Chain Management: Sourcing
- P: Kelley admit, I-Core
If a student chooses to take BUS P320 and M412 along with the other Marketing requirements, the student completes requirements for a Marketing major. This qualifies the student for certification in AST&L. For information go to http://www.astl.org/.
Marketing Faculty
- Anthony D. Cox
- BS 4055
317–274–3831 - Dena S. Cox
- BS 4057
317–274–3526 - Kimberly A. Donahue
- BS 4043
317–274–2284 - Sasha (Alexander) Fedorikhin
- BS 4040
317–278–8418 - Sue Mantel
- BS 4053
317–274–2446
Marketing Links
- American Marketing Association: an international professional society of individual members with an interest in the practice, study, and teaching of marketing.
- The Marketing Bulletin: a refereed journal that provides a forum for disseminating ideas and information relating to the theory and practice of marketing and marketing research.
- The Institute for the Study of Business Markets: ISBM is a center of excellence in the Smeal College of Business Administration at Penn State.
- The Business Marketing Association: a service organization for business-to-business marketing and communications professionals worldwide. BMA is currently cultivating a relationship with the Indiana University Kelley School of Business at Indianapolis, which is aimed at developing a student level certification program that mirrors BMA's CBC (Certified Business Communicators) program for marketing professionals.
